Making the Customer buy now! Offering thousands of products to faceless people on the Internet yields few sales, wastes money in advertising and promotes customer dissatisfaction at every turn. This is part of the confusion of Internet retailing and it is also the key to your opportunity. Retail selling has evolved since early man developed the barter system. Retail operations, merchandising and direct sales to the customer can work. We just need to adjust our thinking in regards to implementation of a retail environment on the web and the subsequent integration of a true customer experience. shopping cart / CRM type of system. Consider the experience of a retail store, how it is designed to introduce the customer to the products in a personal way, then how can you benefit from delivering that same experience online. | |
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